Monday, January 14, 2008

French Navy Uses Second Life to Recruit

Looks like Second Life is taking on the old roll of the 'press-gangs' - rolling people into life on the sea. This article from Aviation Week describes how the French Navy is using virtual world Second Life to recruit would be sailors:

In the old days naval recruiters used to get young men drunk in bars, make them scrawl their signature on a bit of paper and next thing the young men knew they woke up not only with a hangover but aboard a ship.

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Young men (and women) today spend less time in bars drinking and a lot of time in internet cafes and 11 million of them are pretending to be somebody else on Second Life. So, that's where the French Navy recruitment drive decided to go and get them, well, a few anyway. It's the first time a French armed force has used this kind of method to recruit: some say it's a world first but I couldn't guarantee that.

Read original article - 'French Navy Uses Second Life to Recruit'


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