Home is similar to Second Life, the popular 3D universe for PCs and Macs. Gamers can create avatars - online versions of themselves - and buy new clothes and create their own homes.
Mr Harrison described Home as a 3D social networking service. Dynamic advertising - including high definition video - can be pushed into the 3D universe. The service launches in the autumn and Sony hopes it will answer critics who feel the firm has been overtaken by Microsoft in the online gaming arena.
What I see in this is just another opportunity for a corporation to cash-in on user's consumption: so now we not only buy material goods, we now trade in the virtual...
Read in full - Sony unveils its new 3D universe