Thursday, November 29, 2007

A phone that tells you what to do

Roland Piquepaille's Technology Trends reports on how researchers from the Palo Alto Research Center (PARC) have developed a software code-named Magitti that when installed on your GPS-enabled mobile phone,

Magitti starts to suggest you what to do in your area. You don't need to start a Web search for a restaurant or a movie. Magitti will immediately give you some recommendations based on the time of the day and you past behavior. A deployment is scheduled next year in Japan. But it's unclear if this software will be sold in Europe or in the U.S...

...Here is how Magitti will work according to Technology Review. "When a person first opens a phone that has Magitti software, she will instantly see a list of recommendations. If it's noon, the software might suggest local restaurants. If it's 3 P.M., it might recommend a nearby boutique for shopping. If it's 9 P.M., a list of pubs might appear. Over time, these recommendations will change as Magitti learns more about the user's behaviors and preferences. The software employs artificial-intelligence algorithms that have traditionally been used in research to make tailored recommendations. If, for instance, a person prefers to eat inexpensive lunches and more-expensive dinners, Magitti will pick up on this (by comparing the GPS location of the restaurant with a database of establishments) and offer up corresponding recommendations."

A useful piece of kit or is this just a phone-nanny??

Read in full - 'A phone that tells you what to do'


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