Thursday, September 04, 2008

Using Xbox for US voting

Well, here's a way to try to boost youth votes... through their gaming consoles. Yes, it's no joke: according to the BBC:

Americans will soon be able to use Xbox Live to register to vote in the November presidential elections.

Microsoft has signed a partnership with activist group Rock The Vote to boost interest in the upcoming election among young people.

As part of the tie-up Xbox Live members will also be able to take part in polls to gauge their voting intentions.

A forum on Xbox Live will also be used to gather opinions from gamers that will be shared with candidates.

"To realise our goal of registering two million young Americans by this fall, we need to go where young Americans are," said Heather Smith, executive director of Rock the Vote, in a statement. "There's no doubt in our minds that many are on Xbox 360 and Xbox Live."

Microsoft said that the Rock The Vote campaign to use Xbox Live would begin on 25 August.

Read more at - 'Xbox Live in youth voting drive'


No comments: