Well - does this mean that virtual worlds have finally gained acceptance if the BBC has moved into the space? The BBC have now rented an island in the virtual world of Second Life to showcase concerts and as yet unsigned bands.
According to the BBC article 'BBC starts to rock online world':
'The BBC has staked a claim to a virtual tropical island where it can stage online music festivals and throw exclusive celebrity parties.
The rented island exists in online game Second Life and will hold its first event this weekend with bands including Muse, Razorlight and Gnarls Barkley.
The virtual party will mirror BBC Radio 1's real-world, One Big Weekend event, being held in Dundee from 12 May.
Radio 1 plans to use the island to debut new bands over the next year.
"What we'd like to do is use it as a place for people to put on public music events," said Daniel Heaf, interactive editor at Radio 1.
"We'd really like to use it for unsigned musicians. [But] we're open to invitations as to who wants to use it and how they want to use it."'
Well - kudos to the BBC!