Sunday, August 27, 2006

Offset your carbon emissions with a text

The Guardian reports today on 'Offset your carbon emissions with a text' - where mobility can be green:

'Mobile phone users will be able to offset their carbon emissions by sending a text message using a scheme launched by conservation charity the World Land Trust.

For each text received, the WLT will offset 140kg of C02 through various reforestation projects worldwide. This is the equivalent of the amount of C02 produced by a return flight from London to Paris, 16 people sitting down for a restaurant meal, eight nights in a hotel, two nights on a cruise ship or 120 school runs in a 4x4.

The texts will cost £1.50 plus network charges. The number of people logging onto 'carbon footprint' calculators on the internet, to work out how much carbon they produce by, for example, flying abroad has risen dramatically in the past six months.

For more information log onto (or to offset your footprint, text WLT CARBON to 87050.)'

It pays to be green....

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