Tuesday, August 05, 2008

Italians dial up best food price

BBC News reports on how a text messaging service set up by the Italian government is helping its citizens to haggle on their high street:

The rising cost of food is a growing concern for many people across the world. There have been protests, and even riots, in countries including Mexico, India and Egypt, clear evidence of the struggle that many people are now facing.

However, if Italians feel that their local food retailer is charging unreasonable prices, they can now call on a new service to help them haggle or walk away.

Thanks to a short message service (SMS) text system set up jointly by the Italian agriculture ministry and consumer associations, shoppers can check the average price of different foods in northern, central and southern Italy.

Read at - 'Italians dial up best food price'

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