Maps and advertising

The TimesOnline has provided a post on online maps and advertising titled 'Mapvertising' which recognises the growth in the use of online maps for navigation:

'You plan your car journeys with MapQuest. You nose around property values through map-based websites such as OnOneMap.com. You even track your favourite celebrities’ movements in almost-real time by logging on to user-annotated mash-ups of Google Maps. So why wouldn’t the ad industry see you as a lost opportunity?

With web traffic to online mapping sites growing by around 20 per cent a year, and 85 per cent of us saying we use them, these sites have become the latest hot properties for marketers. The ad agency Universal McCann calls the emerging trend "mapvertising".'

Of course, target advertising has been growing around us for some time now...