This RFID in Japan article discusses how mobile phones and RFID tags are being piloted in retail stores:
'NTT DoCoMo recently developed a system that utilizes mobile phones and RFID tags to monitor and infer people's behaviors and deliver relevant information.
The system uses mobile phones that have the RFID reader capability. Those RFID reader phones read tags embedded in retail stores, for example, and the software running on the phones sends out information such as the stores people visited. Then the system infers people's behavirs and deliver information based on the inference results.
The system will be tested at Takashimaya department store in Yokohama, from September 13 till September 26. The system will for example recommend shoppers the next shops to visit or suggest to take a rest etc. (via SMS messages)'
Would you like your phone to suggest to you when to take a rest?! Cheeky...
No comments:
Post a Comment