Thursday, October 13, 2005

Students trusting the Web Search?

A new study by Yahoo! Search Marketing says "college students rely on search engines more than any other media,including magazines, newspapers, and television ads,"this article says."For the study, Yahoo! and Hall & Partners surveyed 486 college students in August, and Greenberg Brand Strategy conducted in-depth interviews with 12 students. Researchers asked students to rate various information sources--including search, family and friends, and traditional media--on a five-point scale". Also,"When it came to trustworthiness, search came in second to family and friends--but by a small margin. Sixty-five percent of students said that family and friends were the most credible source of information, but 63 percent said the same about search; only 35 percent rated traditional media as most credible".

Yes - they may trust the Net but does this stop them from plagiarising their trust?? (Ed)

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