Thursday, October 20, 2005

Bluetooth ads an emerging trend

This was bound to come - advertising on mobile media!!

In a Smartmobs blog:

According to Emerce two Dutch software companies launche a Bluetooth advertising service for retailers as an enabler to reach the masses on the street with an advertisement and seduce them to enter their store.

The first demonstration was of Blink Media that launched their so-called Mobile Catch on October 5th on POP 2005 . This was followed by Inspiro on Emerge Day.

Inspiro's technology recognizes via the Bluetooth chip the type of cellular that is being used. In the future the company intends to include a Near Field Communication (NFC) service to carry messages across a longer distance. The NFC chip is not yet available in cellulars.

The British company Filter UK had the world's primer in August with a Bluetooth advertising service.

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