There’s a lot to chew over in Wired’s profile of Shai Agassi, the entrepreneur engaged in an audacious experiment to electrify an entire nation’s transportation system, and in the process rewrite the automotive industry’s business model.
The nation in question is Israel, with Denmark and Hawaii possibly to follow. Agassi’s idea is that electric cars should be sold on a subscription model, like cell phones, with fees used to underwrite a network of intelligent electric outlets that ensure batteries are always topped up.
The plan is quite a bit more complicated than that, but in essence Agassi is trying to solve the same problem that plug-in hybrids and the Chevy Volt are meant to address: batteries have a limited capacity and take a long time to charge up. Hybrids work around the problem by bolting a gasoline engine on top of the electric motor. Agassi’s start-up, Better Place, hopes to cut gasoline out of the picture altogether by remaking the electrical grid. It’s an audacious vision, and the company has the financing and the partnerships in place to upgrade their prospects from pipe dream to long shot. They hope bring their all-electric cars to market in 2011.
Read more over at - 'Plug In and Drive'