"Forget the Barbie Dream House.Today's 9-year-old wants her own cell phone — and Mattel will be happy to provide one",USAToday reports."The toymaker is one of many companies vying to connect with the preteen and younger market through mobile phones,services and accessories.The goal is not just to tap new revenue — it's also to establish brand loyalty early".
[Cell phone marketers calling all preteens]
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