He said the new service, which relies on viewer-created content for more than a third of its schedule, marked a media revolution that would prove as pivotal as the invention of the printing press. Current TV, which launched yesterday on the Sky and Virgin Media pay-TV platforms, is aimed at the 18- to 34-year-olds increasingly turning to the net, mobile phones and a myriad of digital channels to complement mainstream media habits.
Instead of a traditional schedule, programming is made up of various branded "pods" of three to eight minutes in length designed to be "snacked on". Subjects may veer from a first person report from Somalia to a polemic on Britishness via coverage of a "guerrilla gardener" who plants flowers in public spaces, all interspersed with more conventional segments covering music, news and adventure travel. Through a tie-up with Google, the channel airs a three-minute news bulletin every hour based on what users of the search engine are looking for.
Sounds like it could be either a good platform for collaborative media or another example of quick-fix youth sound-bites...
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