The household cleaning product giant Unilever has secretly placed GPS tracker transmitters in laundry detergent boxes to track consumers to their homes. With an array of electronic sensors, team of Unilever agents can now pinpoint the exact location of the GPS trackers and walk right up to your front door. They can even remotely set off a beeper inside the box using radio electronics.
The point of all this? It's part of Unilever's new marketing campaign to convince consumers in Brazil to purchase more boxes of Omo laundry detergent.
The GPS trackers, you see, are only embedded in "prize winning" boxes of Omo detergent. If you happen to buy one of these GPS tracked boxes, you're a "winner" and Unilever agents then show up at your door with a video camera crew and a prize. This new detergent marketing contest was detailed in an Ad Age article called Is Your Detergent Stalking You? (http://adage.com/globalnews/article...)
That article explains that Unilever "...has teams in 35 Brazilian cities ready to leap into action when a box is activated. The nearest team can reach the shopper's home 'within hours or days,' and if they're really close by, 'they may get to your house as soon as you do.'"
This creepy "Big Brother" marketing idea is apparently exactly the kind of thing the Unilever company approves of: Spying on your customers. Unilever, by the way, is the parent company that brings you brands like Lipton tea, Skippy peanut butter, Axe cologne, and the infamous Slim-Fast sugar drink that's somehow positioned as a "weight loss" product.
Read more at - 'GPS Trackers Secretly Placed in Unilever Laundry Detergent Boxes'