Now this is a first! Duran Duran were the first band in the early 80s to shoot videos on location (Remember 'Rio'? Yes, I was there...). Now they will be the first music band to become residents of a virtual world in Second Life. According to a BBC article titled 'Duran Duran to give virtual gigs':
'British band Duran Duran are to create a virtual island within online game Second Life, on which they will perform actual live concerts.
The band is the first major group to announce a virtual world presence in the game.
Second Life is an online 3D digital world, which is imagined, created and owned by the residents.
More than 370,000 people have Second Life characters, called Avatars, who exist in the world.
Earlier this year, BBC Radio 1 rented a virtual island in Second Life where it held music festivals and BBC Two's Newsnight hosted an interview inside the game.'
Does this mean others will follow? Will Billy Bragg get an avatar??