Amazon.com said this week that it has started a program to let authors communicate with readers, the latest in a series of moves by the online retailer to add entertainment features to its site, reports News.com.
The Amazon Connect program lets authors post messages in blog format to readers who have bought their work at Amazon in the past or to those sign up for the program. Amazon has so far enrolled more than 1,000 authors in the program, including Meg Wolitzer, James Patterson and Nelson DeMille, and is looking to sign up more, a company representative said.
Authors can post their thoughts as frequently as they like, but the communication is one-way. Some authors have found a way around this by guiding readers to their personal Web sites in their blogs.