Wednesday, August 31, 2005

Truck as a prototype store

From the site."This 53 foot truck is a prototype store for the launch of the new apparel brand,DIM.All internal signage for the product is flattened to a thin layer of over two hundred flat-screen monitors, allowing for rapid bi-weekly updated merchandise.As visitors pull drawers, an interactive sequence allows them to take a picture of themselves stamped with date and location.As the truck drives across the United States the growing archive of visitors becomes a DIM community".


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