Wednesday, September 01, 2010

Mind-reading marketers have ways of making you buy

New Scientist has an intriguing post on the power of neuromarketing....which is coming to a magazine cover near you!

TAKE A look at the cover of this week's New Scientist magazine (right). Notice anything unusual? Thought not, but behind the scenes your brain is working overtime, focusing your attention on the words and images and cranking up your emotions and memory. How do we know? Because we tested it with a brain scanner.

In what we suspect is a world first, this week's cover was created with the help of a technique called neuromarketing, a marriage of market research and neuroscience that uses brain-imaging technology to peek into people's heads and discover what they really want. You may find that sinister. What right does anyone have to try to read your mind? Or perhaps you are sceptical and consider the idea laughable. But ...

Read more at - 'Mind-reading marketers have ways of making you buy'


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