Monday, July 26, 2010

Now Scientists Read Your Mind Better Than You Can

Here we are again - back at the brain-reading mode of technology: the advertisers just can't wait to get further into our heads!!

Brain scans may be able to predict what you will do better than you can yourself, and might offer a powerful tool for advertisers or health officials seeking to motivate consumers, researchers said on Tuesday. They found a way to interpret "real time" brain images to show whether people who viewed messages about using sunscreen would actually use sunscreen during the following week. The scans were more accurate than the volunteers were, Emily Falk and colleagues at UCLA reported. People were right about themselves just half the time; based on brain scans, the researchers predicted 75% of behavior correctly.

Read more over at - 'Now Scientists Read Your Mind Better Than You Can'


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