In a post 'Virtual Social Change' the issue of merging events in virtual world Second Life is discussed. I blogged before about the music business and the BBC getting in on the digital lifestyle shift - now there are significant social moves happening:
'Some interesting stuff happening on Second Life as people experiment with creating socially significant virtual worlds (like Camp Darfur) and organizational links.
Check out the following video introducing "Better World Island".
The American Cancer Society recently raised nearly $40,000 on Second Life through online avatars being sponsored to participate in a virtual "relay for life" in conjunction with actual, real world relays.
I think we are headed toward a time when organizations will have an interactive virtual destination that allows your avatar to interact with their avatar hosts and online activities, taking the website to a whole new level.'
Via Smartmobs
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