White Paper:Measuring the impact of blogs on brands

"Blogging has a direct influence on corporate reputation, and we now have the figures to prove it,argues a white paper(PDF) co-written by Market Sentinel,Onalytica and immediate future PR",netimperative reports."The white paper uses the example of blogger Jeff Jarvis’s criticism of the computer retailer,Dell.It shows first that Dell has sustained long-term damage to its brand image and secondly that the cheerleaders for the poor reputation of Dell’s customer services,are bloggers."

Via Smartmobs