An interesting article from the Guardian titled 'Firms in the dark over blog threat'
"Nearly two-thirds of businesses have not woken up to the threat posed to their brands and reputations by disgruntled bloggers, a survey of PR professionals revealed today.
While more than 60% of PR executives interviewed believed that web blogs by unhappy employees or exasperated customers can damage corporate reputations, but 58% said businesses were insufficiently aware of the threat.
Based on interviews with US, UK and European and Asian PR companies, the Blog Relations PR Survey shows that more than one in four respondents believed that there were a number of influential blogs that could affect a company's standing.
With many blogs finding their way into mainstream media - such as Adrian Melrose's Land Rover rant, and high-profile blogs targeting the likes of Ryanair, Dell, BT and NTL, just over two-thirds admitted negative blogs could spark a "full-blown" PR crisis.
"Companies find it very difficult to get to terms with blogs and to get to grips with which ones are influential and what is the right way to proceed," said Hugh Fraser, the co-author of the report and a former journalist for the BBC World Service."
Blogging is becoming ever more a pervasive mobile info-sphere. I would certainly welcome any more links/articles/comments.
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