Now here's the latest example of consumer brands 'mobilizing' the world of mobilities... the vodka brand Absolut is now tracking people's cocktail consumption! Read:
The application also utilizes GPS, social media and users’ collective behavior to show in real time what cocktails are being ordered around the world. These are displayed in a live Top List feed.
GPS and users personal beverage choices combine to offer users a new "live badge" that can be embedded in your blog like a widget and that reflects your most recent order history etc.
The version for Google Android mobile interface is also expected for release, making Absolut one of the first lifestyle consumer brands to develop a branded app on the google G3 platform.
Click here to download the free application on iTunes
Watch the presentation video here
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1 comments:
I have read this post and found it very interesting.
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