Wednesday, March 22, 2006

Underground Wi-Fi

In this post from TechReview - Underground Wi-Fi: Cities may wait, but mines are getting full wireless broadband coverage:

the post discusses how wi-fi is being used underground in mines for the safety of the miners...

"Miners aren't blogging from the tunnels -- yet. In Kiruna, information from drills and trucks -- such as their positions and the weight of their loads -- is relayed via wireless base stations to a computer in a control room above ground. (Weight is an important datum; it tells the operator how good the ore is. The heavier the better.) With Wi-Fi networks, fewer miners have to face the risks of working underground -- and those who do have a more durable link to the outside.

LKAB, the company that operates the Kiruna mine, has experimented with wireless networks before, but Wi-Fi offers cheap standardized components and is the newest tool for boosting mine safety and productivity"

Tuesday, March 21, 2006

20/03/06 go Digital , the final programme.

The final edition! (before the name-change that is)

"In this the final edition of Go Digital we discuss the progress of the UN's plan to connect every village in the world to the internet by 2015. As a counterpoint we speak to someone who thinks the expansion of digital technology should all be left in the hands of the free market. We talk to an annoying robot - an essential gadget for the future according to our own technology analyst Bill Thompson. Finally we introduce our new programme Digital Planet, which you'll be able to hear on the BBC World Service from next tuesday and download to your mp3 player in the same way as this one."

Download here

Belarus protesters turn to internet

In this post from BBC Online about protesters in Belarus:

"The opposition has very limited media resources at its disposal.

Most of the independent press has been forced out of business. TV is entirely under state control.

The internet has provided an outlet for independent reporting.

Since Sunday, several sites have run eyewitness accounts from the anti-Lukashenko protests. "

Again, mobile flows are aiding bottom-up social movements.

Read full article

Monday, March 20, 2006

Photo project for the marginalised

Here is another project initiative to get individuals to use handheld devices to record injustice and experiences of harrasment:

Photo Project Records Life Along U.S.-Mexico Border

"Handing cameras to the marginalized remains a powerful way to make visible human experiences and the complexities of social injustice that would otherwise go largely unrevealed. We saw it a couple years ago with the documentary film "Born into Brothels" about Kids With Cameras, the organization founded by Zana Briski to help educate the children of Calcutta's prostitutes, and children worldwide, through learning the art of photography."

Read the rest of the post here

Thanks to Worldchanging

Wireless Highway

In this recent piece from MIT Technology Review, in which new wireless technology in cars is being tested in order to enable cars to communicate with each other for safety reasons:

"The vehicles were testing Motorola communications technology as part of a corporate and government push to blanket roads with wirelessly broadcast safety information over the next decade, saving lives by getting cars' computers to talk to each other. To be sure, communications-driven auto safety features have been envisioned for years. But Motorola's tests are part of a new wave of projects that are using such technology in actual vehicles, on public roads, for the first time."

Read here

Friday, March 17, 2006

Spain gears up for record street party

I love this post! From, it looks as if the Spanish are smartmobbing in innovative ways:

"Spanish youngsters were preparing to answer the call, sent out via the Internet and SMS texting, to hold a "macrobotellon", or mass drink-in, despite health ministry pleas to refrain. ... "Students in the southern city of Granada came up with the idea of beating the record botellon turnout in nearby Seville, where 5,000 people gathered on February 16 to drink into the night. Thanks to the Internet and text-messaging, word has spread across Spain. With politicians wary of the event descending into an outbreak of mass drunkenness, Health Minister Elena Salgado sounded a warning note Thursday."

Read more

Carnival Of The Mobilists No 19

Yes, another week has passed - and Carnival Of The Mobilists No 19 is being hosted over by C. Enrique Ortiz at his Mobility Weblog.

More great news to keep up with!

Interactive Systems

Hans Gellersen is Professor for Interactive Systems at the Department of Computing at Lancaster, and is doing some interesting work concerning ubiquitous computing and physical/digital interfaces. Well....I'll let him explain:

"My research interest is in Ubiquitous Computing and human-computer systems that "take the real world into the loop": context-aware computing, situated user interfaces, augmented everyday artefacts. Specific interests are integration of sensors and perception in interactive systems, interaction with large numbers of networked artefacts, new interaction techniques, and mobile/wearable collaborative applications.

Smart-Its is a European project I co-ordinate within the Disappearing Computer initiative. The project investigates small-scale embedded devices that can be attached to everyday objects to augment them with sensing, perception, computation, and communication. These "Smart-Its" are enabling technology for building and testing ubiquitous computing scenarios, and are used in the project to investigate collective context-awareness of peer-to-peer ad hoc networked artefacts. This video provides an overview of the ideas and scenarios we explore in the project.
Equator is a collaboration of 8 institutions in the UK for interdisciplinary research on "Technical Innovation in Physical and Digital Life". The project aims to uncover and support a variety of possible relationships between physical and digital worlds, and at Lancaster we are focussing on how sensing and computing infrastructure can be unobtrusively merged with everyday artefacts and structures in domestic environments.
Pin&Play, another EC-funded project, investigates augmentation of common vertical surfaces such as walls and boards with embedded conductive material, to enable them as network bus for objects that become pushpin-attached."

Gellersen's Homepage

The Ambient Intelligence vision

Smartmobs has followed, and commented upon, the ISB (Information Society & Business) Event 2006: AmIGro in the city of Groningen in the Netherlands. They note that:

"According to the Ambient Intelligence vision, devices in our homes , offices, cars and public spaces will be interconnected,adaptative, personalized and context-aware. Most of all, this technology will play an important role in our future daily lives, but stays hidden in the background; it's integrated with our environment. The users personal convenience will be at the absolute centre of the interaction between man and machine."

Find out more here

RFID as virus-vehicles

In a paper that has been doing the rounds on the Net recently, and causing a heated response, is the report "Is Your Cat Infected With A Computer Virus?" (PDF).

Worldchanging has a measured reaction to this report here which discusses some of the implications involved when RFID tags/implants are able to become deliberately infected with a virus which they then pass on through their networking.

As with this technology, increased privacy security is a top issue.

Wednesday, March 15, 2006

Mobiles in Mongolia

There is a great blog on mobile telephony in unexpected places (Monogolia in -30 degrees) by Jan Chipchase, called 'Future Perfect'.

According to Rich Ling from mobile-society - 'Jan is a great researcher who uses both photos and text to describe mobile phone use around the world.'

Tuesday, March 14, 2006

Understanding Infrastructure

Alex Steffen over at Worldchanging has made some insightful comments on understanding infrastructure in order to understand cities: meaning physical infrastructures:

"If you want to understand the secret lives of cities, you have to look at the infrastructure that supports them. Infrastructure may not exactly be urban destiny, but the sunk costs we've invested in roads, sewers, pipes and wires exert tremendous influence over the kinds of urban innovations (like smart grids) we in the developed world can, in any realistic way, adopt. In other ways, the lack of established infrastructure in developing world cities both restrains and enables new possibilities.

One of the barriers to change here is that infrastructure is often hidden from our eyes, by choice or inattention. Because of this, resources which open our eyes to the systems which support us are inherently worldchanging. Explaining infrastructure is a form of making visible the invisible.

Geoff Manaugh has posted two excellent pieces illuminating New York's water system and the (heavily engineered)workings of the San Francisco Bay. I've been the San Francisco Bay Hydrological Model he profiles in the second post, and, while I am admittedly a geek for this stuff, I found it both riveting and revealing in a way that many digital tools sometimes are not. GIS-based mapping is obviously a wonderful tool for grokking systems, but there's something about physical models which appeals in a deeply visceral way."

Cooperation Commons

Cooperation Commons is a new site set up by Howard Rheingold and the Institute for the Future (IFTF)in order to study social strategies of cooperation:

"Even a small increase in our understanding of the dynamics of cooperation and collective action could have enormous payoffs in regard to international relations and conflict-resolution, the evolution of economic institutions, and the future of democratic governance and civil society. The Cooperation Project, a collaboration between the Institute for the Future and Howard Rheingold, proposes to catalyze an interdisciplinary study of cooperation and collective action. We do this by compiling and synthesizing current knowledge, mapping the outlines of the emerging field, convening meetings of the best minds in relevant disciplines, and encouraging ongoing discourse, research, and practice."

The site has some great resources, including articles and video streams from past lectures. A great move: thanks again to HR.


Danah Boyd gave a talk at O’Reilly’s Etech 'on how large-scale digital communities can handle the tensions between global information networks and local interaction and culture: “G/localization: When Global Information and Local Interaction Collide”.

Danah says 'This talk was written for designers and business folks working in social tech. I talk about the significance of culture and its role in online communities. I go through some of the successful qualities of Craiglist, Flickr and MySpace to lay out a critical practice: design through embedded observation. I then discuss a few issues that are playing out on tech and social levels.'

Via Many-to-Many

Google Mars

Google Earth has just gone interstellar - Arizona State University's Mars Space Flight Facility and Google 'teamed up last summer to produce Google Mars,a mapping tool released Monday,which allows users to view and scroll across the surface of the Red Planet,visiting its many landmarks...

The goal here is to bring Mars to the general public, to give them access to a tool that lets them explore Mars in the same way that Google Earth lets you explore the Earth':

The site includes three different presentations of the Martian surface:

* Elevation - A shaded relief map, generated with data from the Mars Orbiter Laser Altimeter (MOLA) on NASA's Mars Global Surveyor spacecraft. This map is color-coded by altitude, so you can use the color key at the lower left to estimate elevations.
* Visible - A mosaic of images taken by the Mars Orbiter Camera (MOC) on NASA's Mars Global Surveyor spacecraft. MOC is like the digital camera you have at home. Basically, this is what your eyes would see if you were in orbit around Mars.
* Infrared - A mosaic of infrared images taken by the Thermal Emission Imaging System (THEMIS) on NASA's Mars Odyssey spacecraft. Warmer areas appear brighter, and colder areas are darker. Clouds and dust in the atmosphere are transparent in the infrared, making this the sharpest global map of Mars that's ever been made.

Thanks to Worldchanging

Read full article here at NewScientistSpace

13/03/06 Go Digital CBIT, Jamaican HDTV

This weeks programme examines the new ideas and gadgets revealed at CBIT the European technology fair. We also see how Jamaica is updating TV education with mobile phones. In addition we discuss the changes planned for this very programme; why Go Digital is to be renamed Digital Planet.

Download here

Saturday, March 11, 2006

Seeing the World

As I've commented on before, mapping and mash-ups are on the rise, and new maps are appearing quicker than British colds. Worldchanging is also following this trend and commenting upon it. Here is an edited extract from their latest on this:

"We're not alone in this appreciation of spatial displays of information, and the variety of maps out there -- either novel designs or "mash-ups" using Google Earth -- keeps growing at a pleasingly rapid pace. Here are some of those that have caught our eye over the last couple of weeks, but I want to start with some thoughts as to where the trend may go.

The Earthtop Interface: Imagine something like Google Earth (or something very similar) as your main computer interface. You connect to email, voice over IP calls, web pages, even work tools through a geographic metaphor instead of a desktop metaphor.

The Earthtop Interface may not be the most efficient user interface design, but that's okay; it would be worth trying out, if only as a tool for virtual organizations and remote collaboration.

Poverty Mapping: Poverty Mapping collects indicators of economic and social development around the globe.

Stopping Extinction 6.5: Biologists often talk about the "sixth extinction," the wave of species deaths ongoing today, largely attributed to human activity.

Daily Disaster Maps: Budapest, Hungary-based Havaria Information Service has assembled an AlertMap of global disaster events.

GeoNews: GeoNews mashes up RSS-driven news reports and Google Maps, resulting in a geographic display of where major events are taking place.

Making the News: Word of novel uses of online mapping tools has started to hit the mainstream."

Read full post here

Participatory Media and Collective Action

Over at Smartmobs there is talk on the resources developed from the classes recently taught on "participatory media and collective action." - a wiki was made and now they're making the wiki public as a resource for others, and plan to add to it in the future:

"This is a collectively built resource space on two closely intertwined topics: Participatory Media and Collective Action. This project came out of the Seminar Class: Participatory Media of the School of Information Managment and Systems, University of California at Berkeley.

In addition to class readings and discussion on this wiki, the students of this class have collected a collection of readings and documents under different themes. The class also produced four projects. They are:

Class Projects:

1. Cyberactivism in China: Public opinion, censorship, and Technology
2. Political campaign: 2004 election USA - Dean campaign, bloggers v Dan Rather, bloggers v Swift Boat Vets
3. OhMyNews
4. Flashmobs and other forms of participatory-mediated, self-organized entertainment

Find the wiki here

Carnival of the Mobilists 18

This week's 'Carnival of the Mobilists' is being hosted at Martin's Mobile Technology Page - as ever, there are some interesting postings about on the mobile from all around the web, including RFID on phones in Japan and phones being used as house keys - to De Waele's continuing series of interviews with women in mobile.

The Carnival just keeps getting better....

Thursday, March 09, 2006

Blogjets and connected things

Worldchanging has a post on which it discusses a recent paper from Julian Bleecker about networked objects and the oft-talked about 'Internet of things':

"Julian Bleecker's paper A Manifesto for Networked Objects — Cohabiting with Pigeons, Arphids and Aibos in the Internet of Things (PDF) -- also known as Why Things Matter -- should be required reading for every WorldChanging participant, contributor or reader.

The essay looks at the rise of what Bleecker calls "blogjects" (objects that blog), precursors to Bruce Sterling's more complex "spime" concept. Simply put, these are networked objects that document on an ongoing basis their locations, their histories, and their purposes -- in essence, telling us their stories. On the surface, Bleecker focuses on the evolution of this technology, but in reality, he's really talking about a catalyst for bringing about the Bright Green future."

The future of connected 'things', whereby objects will be allocated a URL in an increasingly pervasive physical-virtual network, has much still to be discussed and I feel will be a major topic in the overhaul of the Net and social ties.

Re-wiring social rules

In this BBC article titled 'Wi-fi set to re-wire social rules' Dr Jo Twist discusses some of the changes that soon may be coming into social life:

"Dr Jo Twist, senior research fellow at the Institute for Public Policy Research, said once the net was ubiquitous like power and water, it had the potential to be "transformative".

The divide that separates people from their online lives will utterly disappear. Instead of leaving behind all those net-based friends and activities when you walk out of your front door, you will be able to take them with you.

The buddies you have on instant message networks, friends and family on e-mail, your eBay auctions, your avatars in online games, the TV shows you have stored on disk, your digital pictures, your blog - everything will be just a click away.

It could also kick off entirely new ways of living, working and playing. For instance, restaurant reviews could be geographically tagged so as soon as you approach a cafe or coffee shop, the views of recent diners could scroll up on your handheld gadget."

Wednesday, March 08, 2006

Sensor devices keeping tabs

In another interesting post from Worldchanging, this time about the new generation of sensor devices that can assist people on tracking and keeping tabs on the changing environment around us:

"Sensor devices able to keep tabs on what's happening to the world around you will play an important role in the Bright Green Future. The rapidly-changing global (and local!) environment require us to pay closer attention to current and emerging conditions. More information doesn't always lead to better decision-making, but it's better to choose to discard information you have than to lament the information you don't. At the same time, collaborative, DIY technologies will also play an important role in the world we'd like to see. More participants doesn't just mean more of a chance to spot problems -- although that's true -- a greater number of participants offers a greater opportunity for diverse innovation."

Read post here

Mourners to pay virtual respects

In a recent article from the BBC News:

"Webcams are being installed at a crematorium in Hull so people who are unable to travel to a funeral can pay their respects online.
Mourners will be given an access code so they can watch services at Chanterlands Crematorium in real time from anywhere in the world.

Hull City Council said the move was part of a refurbishment of the chapels designed to enhance services.

It said it got the idea after seeing people filming funerals on camcorders.

Mike Anderson from the council's bereavement services said: "There will be web-cams installed at each of the chapels and the people who actually want to watch will be issued with a code to access the service, obviously ensuring privacy and security."

Read full article

Universities 'vital' to successful cities

In a post today from the Guardian newspaper:

"Successful cities need universities, according to a study on urban recovery published this week by the deputy prime minister, John Prescott.
The report, The State of the English Cities, compares high and low-performing urban areas and highlights the crucial factors of increasing the number of graduates in the workforce and the impact of innovation, reflected in patent applications.

London has increased the proportion of its working population with degrees at twice the average for England over the decade to 2001, notes the report by Michael Parkinson. Cambridge, Oxford, Reading and Bristol have also done better than the national average.

Prof Parkinson's research shows that towns like Mansfield, Grimsby and Hastings have lagged behind, as have Middlesbrough and Hull, even thought they have universities"

In that case, why aren't universities getting more funding??

Read full article

Tuesday, March 07, 2006 has an interesting post on a new mash-up called '' which configures the delicious socical bookmarking site for mobile devices:

" is a "mashup" that combines the online bookmarking service with Google Mobile. This allows you to browse through "mobilized" versions of your bookmarks from your phone browser or other limited-display browsers."

Risky websites get a billion visits a month

According to a new post on

"Web users make a billion visits every month to websites of dubious character, according to a survey enabled by "web crawling" software developed by researchers from Massachusetts Institute of Technology (MIT), US.

The survey, carried out over the last 11 months, found that 5% of all internet traffic was linked to sites that upload unwanted software to a PC, send out spam or attempt to trick users into handing over sensitive information.

The web-crawling software is operated by SiteAdvisor, a company spun-off by computer security researchers from MIT. The company has also launched a web browser add-on that automatically checks the reputation of a site against its database and which can be downloaded as a free trial."

Mobility has always been a risky business....

Go Digital 6th March 2006

The winners of the Europrix Top Talent Festival, the future of online publishing and Pre-vu, the device which won the British Female Inventors and Innovators Award 2006.

Download here

Sunday, March 05, 2006

Top 50 Emergency Uses for Your Camera Phone

About has a list of top emergency uses for your cameraphone compiled by Paul Purcell, a security analyst and preparedness consultant : Just a few:

- Record parking spot locations
- Engine repairs. Send a pic to a mechanic who may talk you through a quick fix
- Child custodian. If you can't get to your kids at school or other function, relay a picture of the person who is coming to pick them up.
- ID your evac gear. Take a picture to prove ownership.
- Info on injured or hospitalized people
- ID the rescuer.
- If a rescuer is picking up your child or pet, photo the rescuer (and the child or pet) and the vehicle they used, their name tag, registration numbers on helicopters, vehicle tag numbers or names of boats.
- Hotel room number and location
- Property pics for retrieval companies. Some scenarios will see you unable to return home. Property photos will allow you to identify specific items you'd like retrieved.

Via Smartmobs

Games for learning

In the increasing cross-over between the physical and virtual realms, online gaming is becoming a 'space' where we can learn. A post from Worldchanging called 'Game Designer, Heal Thyself' by Alex Steffen discusses just this:

"Games can be tools for learning how to change the world: in virtual worlds we can design cities, overthrow dictatorships and run refugee camps, but many of the most popular games are still about adventure and combat. But what if we had games whose adventures were based not on violence, but healing?

"Picture an MMORPG just like the ones today, but everywhere you see combat, replace it with healing. A six-man encounter would be a surgical operation that required teamwork. Soloing would be a brilliant doctor doing drive-by diagnostics. Raids would be massive experimental treatments. Rather than spawning mobs, spawn ill people. Instead of weapons, have medicines. Instead of managing aggro, manage fever. Instead of armors, we have disinfectants. Quests would include tasks to find and gather new plants for pharmaceuticals, and bespoke missions to fix the sanitation in a remote village. Puzzles might involve finding the standing water where the mosquitoes are breeding."

Such games could be not only absorbing but instructive. All game worlds have political lessons embedded within them, and almost all play has an aspect of learning to it."

This brings me to a new game about strategies of cooperation, learning non-violent methods to solve the situation rather than the usual shoot 'em up - great idea!

In a post from Smartmobs:

"A Force More Powerful is what I call a real technology of cooperation:

Can a computer game teach how to fight real-world adversaries—dictators, military occupiers and corrupt rulers, using methods that have succeeded in actual conflicts—not with laser rays or AK47s, but with non-military strategies and nonviolent weapons? Such a game, A Force More Powerful (AFMP), is now available. A unique collaboration of experts on nonviolent conflict working with veteran game designers has developed a simulation game that teaches the strategy of nonviolent conflict. A dozen scenarios, inspired by recent history, include conflicts against dictators, occupiers, colonizers and corrupt regimes, as well as struggles to secure the political and human rights of ethnic and racial minorities and women.
A Force More Powerful is the first and only game to teach the waging of conflict using nonviolent methods. Destined for use by activists and leaders of nonviolent resistance and opposition movements, the game will also educate the media and general public on the potential of nonviolent action and serve as a simulation tool for academic studies of nonviolent resistance."

Friday, March 03, 2006

Carnival of the Mobilists # 17

Carnival of the Mobilists # 17 at Textually:

This weeks' Carnival of the Mobilists (nr. 17) is hosted by Emily Turrettini at a chance to check out some of this weeks' best opinion and writing on mobile.

Google Maps UK London Tube Journey Planner

TubeJP is a great new Google Maps mashup for the tube subway network in London, UK. Enter your departure station and your destination and the tool will tell you the best route to take, via what stations and the specific zones you'll pass through. Reference the Google Map of the stations to determine how to follow the suggested route.

E-revolution forces Danes online

According to a recent BBC News post, Denmark is forcing its citizens online, making it one of the world's most advanced e-societies:

"Since the beginning of February, for instance, companies dealing with state institutions must submit their invoices electronically.

Around 15 million transactions that the state previously handled in paper are now managed electronically - with huge benefits.

"We have made savings in the public sector of around 100m euros (£68.5m)," says Claus Juhl, from the government's Digital Task Force."

Read article

Thursday, March 02, 2006

Online amateurs crack Nazi codes

A recent BBC Online post talks of how grid-processing PCs helped to crack existing Nazi codes - the power of collaborative computing!

"The Enigma machine vexed Allied codebreakers for years
Three German ciphers unsolved since World War II are finally being cracked, helped by thousands of home computers.

The codes resisted the best efforts of the celebrated Allied cryptographers based at Bletchley Park during the war.

Now one has been solved by running code-breaking software on a "grid" of internet-linked home computers."

Read full article

Personal Rapid Transit

In this post from Worldchanging by Jeremy Faludi he discusses some of the latest in rapid transit systems, including the proposed Skyweb express in the US:

"Wouldn't it be nice to have a bus waiting for you every time you walked up to a stop? And wouldn't it be nice if the bus just went to your destination, without stopping anywhere else in between? The main reason people drive is for convenience like this. But if public transportation were as cheap as a bus and as convenient as a cab on roads with no traffic, why would anyone bother driving anymore? That's the idea behind "Personal Rapid Transit", an idea that's been around for forty years, but is still struggling to see the light of day.

The basic idea is having an elevated track with personal-sized cars, only big enough for 2 to 4 people (and normally used for solo trips). Cars on the main track always go at full speed, with cars shunting off to side tracks for entry & exit at stations. These stations would be located a reasonably short distance from each other so users would never have to walk too far to get to a stop, and stations would always have empty cars waiting for the next user to arrive. This individualized service would be made possible by having all the vehicles automated--no human drivers in the system, just smart network-management software."

Read more

RFID Captures Usage/Maintenance History of Surgical Knife

RFID in Japan posts that the KRD Corporation has "developed a system for managing surgical knives and other medical equipment using RFID tags.Tools for medical operation are RFID-tagged and and the system captures the histories (e.g., records of sharpening, disinfection, etc.) of the tools.Small (diameter: 6.5mm, thickness: 2mm; 13.56MHz) RFID tags are either embedded in or attached to surgical knives,clamps,scissors,etc".

Read more here

Via Smartmobs

Dublin Riot Story

In another great post from Smartmobs we have more news on the ad-hoc flashmob appearances, this time in Dublin:

"Eamonn points Smartmobs to Indymedia Ireland heading 'Flashmobs and Smartmobs. Are The Mobs Left Out Of The Dublin Riot Story'. Eamonn adds: "this is the first Irish Smartmob(s) and boy what a mess."

'Why pay Eoghan Harris when spin and opinion is free eh?' sez Wag. 'All power to the commenteers!'

... "this was definitely the first example of an ad-hoc flashmob of citizen journalists banding together with a decentralised diy publishing infrastructure, spontaneously, as live and with no pre-planning whatsoever and with no notice, flexing its muscles and absolutely wiping the floor with the methods of the traditional media".

... " this was also in my opinion - after having read through as much citizen-reporting as my eyes can handle - the first truly spontaneous 'smartmob' protest in Irish history".

more pictures and video on the 'anti-Orange riot' in Dublin."

Wednesday, March 01, 2006

Live action urban game starts in London

This is an interesting post from on live action urban gaming:

Mind Candy, in conjunction with the Perplex City Academy, ran their first live action urban game" on Saturday with over 200 participants roaming Central London in a bid to complete a series of challenges and seize victory. [via ARGN].

"Using their mobile phones, players had to feed their answers and photographic evidence of their antics back to Base Camp via SMS and MMS messages, while the organisers sent out leaderboard updates, trivia questions and surprise tasks throughout the day.

With that, the players set off for the game zone, aiming to solve mind bending questions that took them from Chinatown to Centre Point.

Inspired by the flash mob phenomenon, the game seized upon the opportunity to create a spectacle. On each half-hour, six teams at a time were sent to Leicester Square, where they formed spontaneous choirs and performed a song of their choice. One group managed to find passers-by celebrating their birthdays, and promptly delivered a stirring serenade..."

Advertising 2.0

Thanks to m-trends for this interesting post on advertising trends:

'In a paper called Advertising 2.0, advertising specialist Paul Beelen (Chile) attempts to provide some answers (or at least clues)... but for now, he says, the best way to be prepared is to simply be aware of the fact that things are changing. Something has been set off, that is impossible to stopped. And it will force advertising to reinvent itself in quite a few ways.

"What’s the effect of an advertising campaign, in a world where every consumer has instant access to all hard data about any given product? How can we even reach these consumers in a media landscape that consists of millions of personal blogs, podcasts and time shifted television? What is the role of marketing when consumers are directly connected to almost anybody within the companies they buy from?" '

Download Advertising 2.0 white paper (pdf, 128 kb, 21 pages)

The Future of the Blog

The Future of the Blog is a Business Week interview with well-known blogger Mena Trott:

'It's hard to imagine the world without blogs. The publishing technology has become a cultural and political force. One of the reasons for the rapid growth of the blogosphere is the existence of user-friendly blogging software such as Moveable Type. The program was designed with simplicity in mind by Mena Trott, a former graphic designer and early blogger (she launched in early 2001), and her husband, Ben Trott, a programmer.'

Mobilities Journal - first issue OUT NOW

The Editors - John Urry, Mimi Sheller and Kevin Hannam, are very pleased to announce that the first issue of MOBILITIES is now out. Great!

Details here